Mighty and
Lower-Carbon

Liverpool FC, in collaboration with 1PointFive, is expanding its lower-carbon product range with two collectibles that are made sustainably and will have their carbon footprints addressed by Direct Air Capture.

Meet Mighty Red and Red Ted.

Recycled Materials

Made from 100% recycled plastic fabrics and glass
Thoughtful Design

Embroidered eyes reduce extra plastic components
Less Energy

59% less energy than traditional polyester manufacturing
Bottle to Bear

Fibers from about 16 recycled plastic bottles per plush
Carbon Removal

Residual emissions to be addressed with 1PointFive's Direct Air Capture technology
Recycled Materials

Made from 100% recycled plastic fabrics and glass

Two Collectibles. Every stage measured.

Liverpool FC, with the support of CarbonSig, measured the product carbon footprint of Mighty Red and Red Ted from manufacture to sale and had the numbers independently reviewed. Here's what that looked like, stage by stage.

: Stage kg CO₂e % of total
Raw material 0.79 60.77%
Transportation 0.02 1.54%
Manufacturing 0.19 14.62%
Packaging 0.09 6.92%
Distribution 0.21 16.15%
Total 1.30 100.00%
: Stage kg CO₂e % of total
Raw material 0.79 59.85%
Transportation 0.02 1.52%
Manufacturing 0.19 14.39%
Packaging 0.08 6.06%
Distribution 0.24 18.18%
Total 1.32 100.00%

Stage	kg CO₂e	% of total
Raw material	0.79	60.77%
Transportation	0.02	1.54%
Manufacturing	0.19	14.62%
Packaging	0.09	6.92%
Distribution	0.21	16.15%
Total	1.30	100.00%

Stage	kg CO₂e	% of total
Raw material	0.79	59.85%
Transportation	0.02	1.52%
Manufacturing	0.19	14.39%
Packaging	0.08	6.06%
Distribution	0.24	18.18%
Total	1.32	100.00%

Liverpool FC will address the residual emissions of both collectibles with 1PointFive's Direct Air Capture technology, removing an equivalent amount of CO₂ from the atmosphere and storing it deep underground.

Part of Liverpool FC's The Red Way

The Red Way is Liverpool FC’s award-winning sustainability strategy. The partnership with 1PointFive marks another milestone in LFC's sustainability journey, showing how Direct Air Capture can be applied at the product level to help address emissions from everyday items. Making sustainable choices accessible to supporters is central to The Red Way's success.

Reducing emissions and addressing what is left.

Carbon removal works alongside reduction, not instead of it. Liverpool reduced what it could at the source, measured what was left across the supply chain and will address the residual emissions with Direct Air Capture.

Reduce

Each plush is made more sustainably with fibers made from recycled bottles and with lower energy demand.

Quantify

Every stage from manufacture to sale was mapped and calculated: raw material, manufacturing, packaging transportation, and distribution.

Address

The club will purchase Carbon Dioxide Removal (CDR) credits from 1PointFive equivalent to the measured emissions from each plush manufactured, facilitating the removal of that volume of CO₂ from the atmosphere, with secure storage deep underground.

Verify

An independent third party reviewed the footprint and verified the data, making the amount of emissions traceable and transparent for customers.

One product is a pilot. The second is a repeatable model.

Many brands run a single sustainability action, learn from it and stop. Liverpool FC measured emissions from their commemorative jersey and will address the residual emissions with Direct Air Capture carbon removal. Now they are building on that best-selling launch to introduce two more products using this proven process.

: Honoring the historic Champions League final in 2005 with a first of its kind jersey: with the carbon footprint measured across the supply chain and residual emissions that will be addressed with Direct Air Capture carbon removal.
100% sell-through rate
11,156 units sold
2nd quickest selling in the first three months of launch
: A different product category. A different supply chain. The same method. Two SKUs measured, to be addressed in parallel rather than one at a time.
: With the method in place, the next product just needs measurement, not reinvention.

What it costs:
less than a dollar.

For the jersey, the cost of addressing the remaining emissions through DAC added less than a dollar to the item's cost. With Mighty Red and Red Ted, the cost came in even lower.

Two different products, two different supply chains, with the cost of addressing the remaining emissions from each under a dollar. This approach lets companies address their product emissions, bring a competitive, differentiated product to market and give customers a real way to support sustainability.

Durable carbon removal, verified at every step

Our first Direct Air Capture facility is designed to capture up to 500,000 tonnes of CO₂ from the atmosphere once fully operational. Every tonne will be measured, independently verified and publicly registered, then safely and securely stored deep underground through geologic sequestration. That reliability is what makes it an effective solution for companies that want a credible, high-quality way to address product-level emissions.

Your product has a number, too.

If you can measure it, you can address it. Carbon removal works with any product, and most teams are surprised by how small the residual carbon footprint turns out to be. It's a way to make a meaningful impact on emissions, and the process gets easier with each product.

Disclaimer:

This page contains forward-looking statements (FLS) based on current plans. FLS, which are statements other than statements of historical fact, are not guarantees of future performance as they involve assumptions that may prove to be incorrect and involve risks and uncertainties. Factors that may affect our business can be found in Oxy's filings with the SEC (www.sec.gov).

Mighty and Lower-Carbon