Decarbonizing Sports Apparel: What the Liverpool FC x 1PointFive Collaboration Means for the Game and its Supporters

It’s not every day that a football club steps onto the pitch with a carbon removal company. Liverpool FC—one of the most storied teams in English football—has partnered with 1PointFive to launch a decarbonized merchandise line made possible with Direct Air Capture (DAC) technology.

In what has become a milestone moment for the club and for 1PointFive, Amil Shah, a director at 1PointFive who helped broker the collaboration, sat down recently to share his thoughts. What emerged was a clear and personal reflection on how this relationship isn’t just a marketing move. It’s a signal of what’s possible when passion, innovation, and decarbonization collide.

A Collaboration to Decarbonize Fan Merchandise

For context, 1PointFive and Liverpool announced their collaboration to launch an exclusive line of products for Red’s supporters. The collaboration begins with the club’s release of its Special Edition 2005 Istanbul Anniversary Jersey. Crafted to commemorate the club’s legendary 2005 Champions League triumph, the carbon footprint of each jersey will be addressed by removing an equivalent amount of CO₂ from the atmosphere through 1PointFive’s Direct Air Capture technology.

This collaboration marks the first time a sports club has partnered with a Direct Air Capture company to launch a new line of decarbonized products.

For Shah, this partnership represents something deeper than a new product line. “This is the inflection point,” he explains. “This is where we get everyone involved. And that’s what people want—they want the opportunity to contribute.”

The idea of fan and consumer participation is central: product emissions can feel abstract. But Direct Air Capture, especially when applied to things people love, like LFC, can turn awareness into action.

As Shah puts it, “what we bring to the supporters, what we bring to the broader market—it’s really something inspiring.” The collaboration isn’t just about neutralizing product emissions. It’s about expanding what it can mean to be a Reds supporter.

Tapping Into the Power of Sport

Sports can be viewed as a platform that empowers people to participate in something bigger than themselves. In this case, Shah knows football isn’t just a game. “I love the energy, the passion of the sport and of the supporters,” he says. “I love how much people care and how hard it is to succeed. The precision that's required, that's inspirational.”

That same precision and dedication fuels 1PointFive’s efforts to scale DAC. And just like the best teams on the pitch, it’s the players on the team—those stakeholders at 1PointFive and across many industries and disciplines—that drive progress. “1PointFive is innovating,” he says. “We have amazing partners that are helping us bring DAC to the world and to the market.”

The collaboration with Liverpool FC is the latest addition to a team of major global corporations including Microsoft, Amazon, and Airbus that have already committed to purchasing DAC-derived carbon dioxide removal (CDR) credits from 1PointFive.

Red Cards for Doubts

For those who may not know, in football (or soccer), a red card is a type of in-game penalty awarded for a rule violation. When asked what misconception about DAC he’d give a metaphorical red card to, Amil doesn’t hesitate: “I would give a red card to those who believe there is no hope to deal with the carbon emissions challenge.” For him, DAC represents the opposite of hopelessness. It’s a real solution—scaling up with 1PointFive’s first large-scale DAC facility, STRATOS.

STRATOS, scheduled to turn online later this year, is designed to remove up to 500,000 metric tonnes of atmospheric CO₂ per year when fully operational. Large-scale carbon removal provides a hope-filled solution to the growing demand for emissions reductions and sustainable progress.

By bringing the benefits of carbon removal into everyday products, the movement to reduce global carbon emissions can be reinforced by the participation of fans and supporters everywhere. Empowering regular people to participate in this unique way can drive hope in a world of increasing consumer concern over emissions.

Final Whistle

The LFC x 1PointFive decarbonized product line shows what happens when carbon removal solutions meet merchandise and everyday products.

It’s a bold move that says: carbon removal isn’t for someday—it’s for today. And it belongs not just in boardrooms or labs, but in the hands of fans and supporters everywhere.